Retail Solutions:
Site Analysis with Mobile Network Data

Discover site analysis in Germany powered by anonymized mobile network data. Using our network data, we can measure foot fall around your store, better understand catchment areas, and deliver socio-demographic information about visitors in the neighborhood. Our data is captured hourly from Telefónica Deutschland’s 45 million mobile connections. Empowered with this rich dataset, you can better understand your offline customer journey and engage your target group more effectively.

~ 5 billion

network events daily
(calls, SMS…)

TÜV

TÜV-certified data privacy

Male 20-30

Analyze sociodemographic groups

> 4 million

customers registered for location-based messaging

Site analysis

Site analysis

Discover site analysis powered by anonymized mobile network data. Using our network data, we can measure foot fall around your store, better understand catchment areas, and deliver socio-demographic information about your visitors. Our data are captured hourly from Telefonica Deutschland’s 45 million mobile connections. Empowered with this rich dataset, you can better understand your offline customer journey and engage your target group more effectively.

Retail Analytics

Retail Analytics

Foot fall is one of the most important metrics for stationary retail. Traditionally, it’s been much easier for online retailers to measure traffic than for physical stores. With our Retail Analytics solution, physical stores have access to a rich dataset that allows them to measure foot traffic in much the same way that websites can measure web traffic. Using this data, local retail branches as well as shopping centers can optimize product range, marketing and pricing.

City Marketing

City Marketing

High levels of foot fall delight both shops and city marketers. But what happens when the number of visitors starts to head in the wrong direction? With our dataset, city marketers can better understand what makes their cities attractive for tourists and locals, and use those insights to take action. We offer special packages for city and tourism marketing consisting of data analysis and location based advertising.