Want to address consumers professionally on their mobile phones?
„Taste the feeling and win your own Coke name shirt with O2 More Local“:
In the “Win your T-shirt” campaign run by Coca-Cola, O2 More Local customers had the opportunity to win their very own Coke name shirts.
In order to get as many customers as possible to participate in the contest, Coca Cola relied on Smart Media and product-location-based SMS. The exact targeting of Media Services made it possible to address O2 customers in the immediate vicinity of a supermarket. They were invited via text to take part in a contest and to go to the nearest supermarket. Thanks to the direct link within the text to the mobile landing page of the "Win-your-T-shirt" promotion, the customer was able to log on directly without changing media. Then all that was left was to: scan in a coke, enjoy, and - with a little luck - win a T-shirt.
With weather targeting – use O2 More Local and stay safe“
To increase brand awareness, Audi used O2 More Local mobile messaging for its Quattro all-wheel-drive 2015 campaign.
Thanks to comprehensive targeting, it was possible to address target-group relevant O2 customers. The mechanics of the campaign included three components:
Through a direct link within the MMS, customers were routed to the landing page with the current TV spot of Audi Quattro.
“Score a direct hit – in the Commerzbank European Championship competition with Telefónica NEXT Smart Media”
Commerzbank used a combination of location-based SMS and mobile display to increase the profile of its European Championship competition and generate new leads.
The text message for the EC contest of Commerzbank was sent exclusively to O2 More Local customers. Through age targeting and the locational reference to public viewing areas in the Top 10 metropolitan areas in Germany and to Commerzbank branches, only customers relevant to the campaign were addressed.
A link within the text message routed the customers directly to the landing page of the contest, thus facilitating user-friendly use without any media break.
Additional visual direction of the campaign was done through the mobile display formats. Through programmatic real time bidding, it was possible to direct mobile banner advertising to precise target groups in mobile applications.
For Commerzbank, three banner formats for the EC contest were integrated on various mobile platforms, thus generating additional reach and awareness.