Transport Analytics

Gain new insights into the way people in Germany move around – using anonymized mobile phone data. Target your offers, locations and routes toward genuine demand based on the strictest data privacy standards.

~ 44 million

mobile customer connections

~ 4 billion

network events daily
(calls, SMS…)

TÜV

TÜV-certified data privacy

Male 20-30

analyze sociodemographic groups

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Transport

Plan new transport routes, methods and capacities on the basis of detailed insights into the mobility needs of different customer segments. Optimize your routing and transport services, including seasonal and event-based fluctuations.

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Urban planning

Understand how different population groups move and evaluate, how different infrastructure measures affect traffic flows. Automate the recording of emissions in the transport sector.

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Out-of-home advertising

Optimize advertising locations when addressing specific customer segments. Adapt digital advertisements to passing user groups over the course of the day.

Want to understand
your customers’ behaviour better?

References for transport analytics

Better transport planning in Stuttgart

Together with the Fraunhofer Institute for Industrial Engineering, we investigated the potential of mobile phone data for transport planning.

See show case

Cleaner air in Nuremberg

We worked with South Pole Group to create a new method of measuring fine dust, nitrogen oxides and CO2 in the city of Nuremberg. The project is supported by the EU’s Low Carbon City Lab programme.

See show case

Flexible public transport in Hamburg

The Flinc ride-sharing service uses our anonymized data to calculate the potential of a new kind of shuttle service. Findings from 35 million traffic movements in September and October 2015 were used to determine how well trips can be grouped together.

See show case